![]() Just over 57 percent of the world’s population now lives in urban areas.Ī total of 5.44 billion people use mobile phones in early 2023, equating to 68 percent of the total global population. The world’s population passed 8 billion on 15 November 2022, and has reached 8.01 billion at the start of 2023. Let’s start with a look at the latest headlines for the global “state of digital”: Once you’ve finished watching that, read on below for the full report. I’d recommend starting with this video, which will help you understand all of this year’s top headlines and trends in less than 10 minutes. These aren’t the only changes impacting this year’s numbers though, so do check out the complete list of updates in our more detailed notes on data.īut with that, let’s get into the findings. However, these revisions do not imply an actual change in overall use, and our analysis has not detected any discernible decline in overall social media adoption. As a result, please note that – in many cases – the figures we’ve included for social media users in this year’s reports will appear lower than the figures we included in previous reports. We use data published in the advertising resources of a number of the world’s top social media platforms to inform our figures for overall social media use, and any changes in that source data can impact our overall figures too. Social media users: significant revisions to the figures published by various platforms mean that the social media user numbers included in this year’s reports are not directly comparable with figures published in our previous reports. As a result, figures for internet use after 2021 likely under-represent reality, and actual user numbers and growth figures may be meaningfully higher than the figures shown in this year’s reports. Internet users: the complexities of researching and reporting internet adoption around the world mean that there is invariably a delay in publishing the most recent data. In particular, please note the following: Just before we start exploring the numbers, I’d encourage you to review our detailed notes on data to understand how changes in sources and methodologies have impacted this year’s numbers. ![]() I’d also like to offer my heartfelt thanks our wonderful data partners, without whom the Global Digital Reports series would be a lot less informative: These two partners make the Global Digital Reports series possible, so please let them know on social media if you find these reports valuable: We Are Social is a socially led creative agency that puts social thinking at the centre of marketing. I’d also like to thank We Are Social for continuing their support of the Global Digital Reports series into an impressive twelfth year. Meltwater is a global leader in social and media intelligence dedicated to helping businesses monitor, understand, and influence the world around them. This year’s report is by far the biggest collection of data and trends that we’ve ever published, and that increased breadth and depth is all thanks to the support of our amazing partners.įirst up, I’d like to say a very big thank you to Meltwater, who’ve joined us as a headline Global Digital Reports partner this year. That’s barely a fraction of what you’ll find in the full report though, which is packed with 400+ charts exploring what people are really doing on the internet, social media, mobile devices, and online shopping platforms.Īnd in addition to the 10,000 words of rich context and insight that you’ll find in this article, we’ve also produced a selection of deep-dive articles to take you even further into this year’s data, so look out for links to those “bonus” resources throughout this analysis. The startling growth of digital advertising Some unexpected changes in the world’s online search behaviours ![]() ![]() Rich insights into evolving social media platform preferencesĬhanges in the devices that people use to access digital content and services Top stories in our flagship Digital 2023 report include:Ī big change in global internet user numbersĪn intriguing decline in various aspects of online activity The latest research reveals that these behaviours are evolving in a number of unexpected ways, too.įortunately however, our huge new Digital 2023 Global Overview Report – produced in partnership with Meltwater and We Are Social – has all the data and insights you need to make sense of the latest trends. ![]() Over the past twelve months, the world’s digital behaviours have shown some of the most profound changes we’ve seen in years, even compared with “the pandemic years”. ![]()
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